The 2019 Footprint Marketing Awards winners were announced during the 23rd Annual SASCS Congress at Cape Town’s International Convention Centre held from October 16 to 18.
These awards are presented annually in recognition of outstanding achievements in innovation, exhibitions of extraordinary creativity and economically successful shopping centre marketing – all within the South African retail property sector.
This year the creative genius and slick execution of promotional events by top South African marketing talent, in collaboration with world-class retail facilities, provided the awards judges with a difficult task.
The judges assess each campaign based on a range of elements, including the alignment of the marketing objectives with the strategy, the tactics employed and how they are implemented, the cost-effectiveness and efficiency of budget utilisation, the level of creativity, and the ultimate result.
This year saw a total of 76 campaigns receiving accolades across the Footprint Marketing Awards categories. There were 38 bronze awards, 27 silver awards and 11 gold awards announced. The gold award winners gain automatic entry into the International Council of Shopping Centres’ VIVA Awards for 2020.
The Spectrum Award for Marketing traditionally honours one overall winner – a single entrant that excels across all categories.
For the first time in the 23-year history of the event, however, the judges saw fit to award the highest honour to three outstanding entrants.
The three entrants who shared the 2019 top industry prize were:
- the campaign by marketing company, The Kitchen Sink, which used printed t-shirts hung on washing lines to advertise the opening of the Soshanguve Southview Centre;
- Excellerate Brand Management’s enthralling campaign event, “The Nutcracker’s Winter Circus”, which took place in the Sandton City Shopping Centre; and
- the Mall of Africa’s hosting of “Africa’s Art Collective – Seasons”, produced by Bespoke Marketing.
Congratulations to all winners. Keep developing and evolving.