The 2018 Footprint Marketing Award winners were announced on the second day of the South African Council of Shopping Centres (SACSC) Annual Congress, held at Durban’s International Convention Centre.
The SACSC Footprint Marketing Awards recognise exceptional shopping centre marketing, innovation, creative achievements, with economic success and excellent customer service. This year, 46 awards were presented in total, of which 11 were gold awards and 21 were silver. All Gold SACSC Footprint Marketing Awards are automatically entered into the International Council of Shopping Centres’ VIVA Awards. The Boulders Shopping Centre in Midrand, Gauteng was crowned the Spectrum Award Winner. The shopping centre beat 47 other entries in this year’s awards for their 3 Hour Uncapped Free WIFI Launch. This campaign saw dwell time increase by 35 minutes. A database of new customers was added to the mall’s database and this also allowed management to monitor shopper patterns over the month campaign. Shoppers had access to dedicated WIFI hotspots throughout the centre which also featured dedicated sign boards highlighting these areas.
Amanda Stops, Chief Executive Officer for the SACSC said these awards had become increasingly more challenging to judge as each year the quality of entries continue to impress. “Extraordinary innovations and concepts made up the exciting number and quality of entries this year. These entries showcased uncanny flair, detail and exceptional customer service. Each year, the Footprint Award entries get bigger and better and I am already looking forward to next year,” she said.
Spectrum Winner:
3Hrs Uncapped FREE Wi-fi Launch
Category: Digital Marketing Marketing Company: Redefine Properties (Pty) Ltd Shopping Centre: The Boulders Shopping Centre
Gold Winners:
Dunes Mall Grand Opening
Category: Grand Opening, Expansion and/or Renovation Marketing Company: Cultivate Consulting (Pty) Ltd Shopping Centre: Dunes Mall
Redevelopment and Launch of The Market: Facebook Video Campaign
Category: Grand Opening, Expansion and/or Renovation Marketing Company: In house Shopping Centre: Ballito Lifestyle Centre
Creamonaise Guinness Book of Records The Longest Sandwich
Category: Sales Promotions and Events Marketing Company: Redefine Properties Pty Ltd Shopping Centre: Maponya Mall
The Magic of Fashion - Vodacom Durban July Campaign 2017
Category: Sales Promotions and Events Marketing Company: Mowana Properties Shopping Centre: The Pavilion Shopping Centre
Brooklyn Mall’s “Japan Cultural Expo”
Category: Sales Promotions and Events Marketing Company: Bespoke Marketing Consulting Shopping Centre: Brooklyn Mall
Longbeach Mall - Eco Champs
Category: Community Relations Marketing Company: Mustard Seed Relationship Marketing Shopping Centre: Longbeach Mall
My Story My Style Brand Campaign
Category: Advertising Marketing Company: In House Marketing Shopping Centre: Canal Walk Shopping Centre
Mall of Africa hosts “Africa’s Art Collective - Seasons”
Category: Community Relations Marketing Company: Bespoke Marketing Consulting Shopping Centre: Mall of Africa
Loftus Park
Category: Grand Opening, Expansion and/or Renovation Marketing Company: Kitchen Sink Shopping Centre: Loftus Park
Meet.Eat.Repeat
Category: Sales Promotions and Events Marketing Company: Excellerate Brand Management (Pty) Ltd Shopping Centre: The Zone @ Rosebank